Hi, my name is Alexandra Jugović

As co-founder and Creative Director of the iconic studio Hi-ReS! in 1999 in London, I have worked with major artists and brands ranging from Darren Aronofsky, Bernardo Bertolucci, The Beatles, Massive Attack and Beck to Chanel, Jägermeister, SONY and IBM.

Hi-ReS! was a creative agency focused on ideas, interaction, and craft, with innovation at the core of everything we did.
I have helped establish the company as a leading independent interactive design agency.
Following Hi-ReS!'s acquisition by SYZYGY in 2008 (WPP), I remained in leadership to oversee the transition, maintain the company's culture, and grow the studio into a global powerhouse with offices in Berlin and New York. Having established strong relationships with a global client base, brands such as Paramount, Dolce&Gabbana, BMW, and The Economist. The client list included Nokia, Channel 4 UK, Rizzoli New York, Playstation, Diesel, MTV, Warner Brothers, Toyota, and artists such as Rhianna and Goldfrapp.

In 2016 I left Hi-ReS!/ Syzygy Group and was brought into Publicis Sapient to push creative output and create innovation opportunities with existing and new clients focusing on digital business transformation.
I led multidisciplinary teams and worked hands-on, applying creativity, design, brand strategy, and technology to work on design solutions that are human-centric and crafted to the highest standards across retail, consumer goods, automotive, banking, health-care and sports accounts for clients such as Amplifon, Unilever, Nissan, JP Morgan, and European Tour.

Over the years, I have worked predominantly across fashion and entertainment - in digital media, branding, print, location-specific interactive works, and film.
Maintaining high standards of innovation and striving for the highest craft standards, I have been responsible for providing creative leadership while attracting, inspiring, and retaining exceptional talent.
I've been frequently recognised over the past 20 years and listed as one of the world's most interesting creative leaders.
I've judged many award competitions, including D&AD, Art Directors Club, ADC Young Guns and One Show. I am also a voting BAFTA member.

I co-authored 'Amantes Sunt Amentes', chronicling Hi-ReS! history (192 pages and DVD).

My work has been recognised through numerous awards - including BAFTA, Webby Awards, D&AD Pencils, Cannes Cyber Lions, Clios, One Shows, Prix Ars Electronica, LIAA Grand Prix, LIAAs, Art Directors Club, EPICA, ECHO, and 30+ FWAs, and has been featured in more than 70 books and countless magazines and has been exhibited at Tate Britain, the V&A, the Barbican Galleries and a touring exhibition.

I believe in creative culture and diversity. With a strong vision and compassion, I lead multidisciplinary teams to create an environment where employees can thrive and create their best work.
I enjoy the process as much as the outcome and am a strong believer in the power of creativity to unlock and create value for our clients and their customers.