databloom Branding:
For databloom, we crafted the concept for a site-specific live art installation and provided art direction for the photoshoot. We also designed the logo and brand identity, setting it apart from the typical tech landscape at Money20/20.

Drawing inspiration from the organic beauty of dandelions, the branding reflected a softer, more feminine approach to data, breaking away from the hard-edged, masculine visuals often associated with tech events.
The databloom logo symbolises growth, creativity, and the potential within every "seed" of data. Its fluid, organic form mirrors the natural elegance of dandelion seeds in motion, conveying the idea that data, like nature, can bloom into something unexpected and beautiful. The color palette was intentionally softer, contrasting sharply with the typical tech look, to evoke a sense of wonder, innovation, and emotional connection.
This branding encapsulated databloom's mission: to humanise and personalise data, transforming it from abstract numbers into meaningful, creative experiences.

Project databloom Background:
At the Money20/20 event in Amsterdam, databloom was an immersive installation blending art and data, inspired by the natural elegance of dandelions. Visitors interacted with their biometric data - heartbeat, height, and clothing color - transforming it into dynamic, colorful visual blooms. This unique experience showcased the untapped potential of data, offering a personalised, emotional connection to technology. With over 300 visitors and 157 business leads, databloom successfully bridged creativity and commerce, redefining data’s role in the future of innovation.