Hyundai Showcase

How do you reveal a car without showing it?
This was our task for the teaser campaign of the Hyundai i40, a week before the world premiere at the Geneva auto show.
It's a tricky thing promoting a product that hasn't been launched as yet.
How can you get people excited about the elegant smooth curves or the supermodel looks?

We created a site which allowed users to control a rig of lights hovering over a real car in a warehouse in Germany, always revealing only a portion of the car.
The result of the interaction was fed back in realtime to the user's screen through 3 live cameras.

We placed the real car in a warehouse in Germany under a grid of 200 lights.
Then allowed anyone from anywhere to turn on the lights, 10 at a time, like shining a torch over the car and revealing parts of it.
Streamed it live back to their screens.

This innovative solution was an incredible success for Hyundai, generating a large amount of buzz in the press, both traditional and online.

For the launch of the Hyundai Genesis, we developed a digital experience that highlighted the luxury, power, and design sophistication of Hyundai’s premier model. Tasked with creating an engaging reveal platform, we crafted a visually immersive website that introduced users to the Genesis through dynamic visuals, interactive elements, and in-depth content showcasing the vehicle’s standout features.

The website brought the Genesis to life with sleek animations and high-resolution imagery, allowing users to explore the car from every angle. Interactive features enabled visitors to dive into key specifications, performance metrics, and design details, reinforcing the Genesis’s position as a high-end model in Hyundai’s lineup. Our goal was to capture the essence of the Genesis and provide a user-friendly experience that built anticipation and excitement around its release.