INNOVATION & TECHNOLOGY & Branding
databloom
A live-data site-specific art installation
Making personal data tangible, intimate, and strangely beautiful
Making personal data tangible, intimate, and strangely beautiful
INNOVATION & TECHNOLOGY & BRanding
databloom
A live-data site-specific art installation
Making personal data tangible, intimate, and strangely beautiful.
Making personal data tangible, intimate, and strangely beautiful.
At Money20/20, databloom captivated 300+ visitors and generated 157 new business leads.
Data usually lives in spreadsheets and policies.
We wanted it to live somewhere else: in the body, in the room, in the air between people.
databloom is an immersive installation that makes personal data tangible, intimate, and strangely beautiful, not as extraction, but as presence.
The premise
Imagine every data source as a seed.
Now place yourself at the centre of the bloom.
What happens when data stops being abstract and starts behaving like nature: dispersing, gathering, pollinating new services?
We wanted it to live somewhere else: in the body, in the room, in the air between people.
databloom is an immersive installation that makes personal data tangible, intimate, and strangely beautiful, not as extraction, but as presence.
The premise
Imagine every data source as a seed.
Now place yourself at the centre of the bloom.
What happens when data stops being abstract and starts behaving like nature: dispersing, gathering, pollinating new services?
The Experience
Two rooms. One journey.
1) The bloom—an embodied ritual
A custom device captures a small set of your signals: heartbeat, height, and colour.
Those signals become a living, interactive bloom on screen—your data, breathing with you.
Then you exhale.
Your “data particles” are released into a shared cloud, like dandelion seeds leaving the stem.
A custom device captures a small set of your signals: heartbeat, height, and colour.
Those signals become a living, interactive bloom on screen—your data, breathing with you.
Then you exhale.
Your “data particles” are released into a shared cloud, like dandelion seeds leaving the stem.
2) The gallery—a speculative future you can walk through
A manifesto film anchors the space, framed by photographic “case studies from the future”—showing what becomes possible when personal data is organised with care, creativity, and consent.
Outcome
databloom didn’t just visualise data. It shifted the feeling around it.
From “minefield” to “material.” From compliance to imagination.
Over three days, at Money20/20, it became a conversation magnet: 300+ visitors, 157 leads, and a foundation for ongoing thought leadership and new business dialogue.
By marrying art and commerce, we proved that data can be as beautiful as it is valuable.
A manifesto film anchors the space, framed by photographic “case studies from the future”—showing what becomes possible when personal data is organised with care, creativity, and consent.
Outcome
databloom didn’t just visualise data. It shifted the feeling around it.
From “minefield” to “material.” From compliance to imagination.
Over three days, at Money20/20, it became a conversation magnet: 300+ visitors, 157 leads, and a foundation for ongoing thought leadership and new business dialogue.
By marrying art and commerce, we proved that data can be as beautiful as it is valuable.
Case study film
Case studies from the future
Services you didn’t request.
But would quietly keep.
But would quietly keep.
The switching app that follows your life
Energy, phone, banking, insurance: handled. It adapts as your circumstances change.
A home that pays its own way
Solar value becomes a financial instrument that offsets mortgage pressure and unlocks new choices.
A bank that supports health, not just wealth
Good habits translate into better premiums, rewards, and long-term well-being.
Interviews - How does databloom feel?
Space design, Photography...
Branding & Identity
“The databloom logo captures the quiet power of data—organic, feminine, and full of potential."
We built an identity that refused the usual tech aesthetic.
The visual language was inspired by dandelions: soft power, propagation, latent potential.
A counterpoint to hard-edged, masculine futurism and a reminder that systems can be intelligent and tender.
The visual language was inspired by dandelions: soft power, propagation, latent potential.
A counterpoint to hard-edged, masculine futurism and a reminder that systems can be intelligent and tender.
Credits
Created at Publicis Sapient (2018)
Executive Creative Director: Fura Johannesdottir
Creative Direction, concept, branding + logo: Alexandra Jugović
Digital installation: Marshmallow Laser Feast
Photography: Andy Lo Pò
Producer: David Lamb
FS EMEA Marketing Lead: Louise Perry
Executive Creative Director: Fura Johannesdottir
Creative Direction, concept, branding + logo: Alexandra Jugović
Digital installation: Marshmallow Laser Feast
Photography: Andy Lo Pò
Producer: David Lamb
FS EMEA Marketing Lead: Louise Perry
Marketing Advisor: Conor McNicholas
Strategic Advisor: Louise Beaumont (Open Banking)
Design: Alexandra Jugović, Ben Leedham, Jude Gay, Ze Paz
Experience: Alexandra Jugović, Joanne Hippolyte
Creative Team: Alexandra Jugović, Rachel Clough, Jan Pruijser
Motion Design: Marko Anstice
Strategic Advisor: Louise Beaumont (Open Banking)
Design: Alexandra Jugović, Ben Leedham, Jude Gay, Ze Paz
Experience: Alexandra Jugović, Joanne Hippolyte
Creative Team: Alexandra Jugović, Rachel Clough, Jan Pruijser
Motion Design: Marko Anstice
Awards
Digital Impact Awards: Silver (Best Use of Digital, Professional Services)
CMA Gold (Best use of imagery)
ECHO Bronze (Art Direction) + experiential nomination
The Drum DADI Awards: nominated (3 categories)
CMA Gold (Best use of imagery)
ECHO Bronze (Art Direction) + experiential nomination
The Drum DADI Awards: nominated (3 categories)