Doritos Late Night Campaign

In 2009, Doritos released a new line under the banner Doritos Late Night, with flavours such as Tacos at Midnight, and All Nighter Cheeseburger, essentially the crisp you want after a night of partying.
Therefore there is a strong link between the Late Night flavours and music. In 2010, we worked with Goodby Silverstein & Partners on an interactive global music experience headlined by Rihanna with the support of bands from Canada, South Africa, Turkey, Brazil and the UK.

Using your webcam, a marker on the back of the Late Night bag became the key to unlocking an interactive music video with Rihanna.
Users could switch by holding the maker from the bright day side of the video to the darker, more mysterious side whilst the video was playing.

We used augmented reality, immersive 360 interactive environments, social network integration, 3D animation, video recognition, downloads, sound design and original photo content that can be personalised with messages from Rihanna to deliver the site.

To give the local band experiences a strong link to their respective countries and allow interactive exploration, we filmed original content around the globe collaborating with local production companies, directors and bands, capturing the flavour of each city.

These videos were shot with the Point Grey Ladybug 3 camera system which creates a spherical image. Using the 360 player we developed, it puts the user in the middle of the video, so that they direct the camera view themselves, double clicking on the mouse to zoom in and out.