FURLA

Renowned leather goods and accessories brand FURLA appointed us to design their digital platform and eCommerce solution. Over the course of a year, our partnership expanded to include the creation of their Fall/Winter 2014 campaign, catalogue, lookbook, and campaign film for the “Passion for Italy” collection.
We art directed and produced the entire campaign, collaborating with celebrated street style photographer Adam Katz-Sinding to capture Furla’s essence on the streets of Milan. The content from this shoot formed the foundation for a visually cohesive campaign that spanned across Furla’s catalogue, print advertising, billboards, website, and online media.
To enrich the campaign’s reach and engagement, we produced three short films. These included a main campaign video, a ‘behind the scenes’ film showcasing the creative process, and a teaser for social media. Additionally, we created a 15-second edit specifically for Milan’s Stazione Centrale video billboards, amplifying Furla’s presence within the city’s iconic spaces.

Furla’s iconic Candy Bag redefines classic style through avant-garde materials, bringing a playful, creative, and spontaneous energy to modern fashion. Embracing this lively spirit, we developed three dynamic film spots to showcase the Candy Bag in all its vibrant appeal.
The films were featured across Furla’s social media platforms, creating buzz and engagement online, and served as captivating video content for The Candy Pop-Up Store at the Dubai Mall, immersing shoppers in the world of Furla’s bold and unconventional design.