HOGAN

From 2011 to 2015, we served as the digital agency of record for HOGAN, the Italian luxury footwear and leather goods brand known for its unique blend of luxury and sports style. During this period, we led HOGAN’s digital transformation by fully relaunching their online platform, strategically positioning the brand within the “luxury sports” market through responsive design and a seamless user experience.
HOGAN initially approached us to redesign their Flash website with a more touchscreen-friendly approach. Our goal was to enhance brand identity and elevate user engagement. The responsive website redesign featured a fluid grid system and modular layouts that adapted flawlessly across all screen resolutions, ensuring optimal performance on desktops, tablets, and mobile devices.
We also developed multimedia content, including films and websites for notable HOGAN projects such as Hogan Atelier, Future Roots, and Special Collections inspired by influencers. This comprehensive approach allowed us to create a cohesive digital presence for HOGAN, highlighting both their luxury appeal and modern functionality.

For HOGAN Atelier, we crafted a digital experience that reflects the brand’s luxury-meets-street aesthetic. The website combines bold, high-impact visuals with a streamlined design, showcasing HOGAN sneakers in all their handcrafted detail. An intuitive interface and CMS allow for effortless browsing and easy content updates, keeping the focus on the latest collections.
To complement the site, we created a cinematic film that captures the essence of HOGAN - artisan craftsmanship with a modern edge.
Built for seamless performance on mobile and desktop, the site ensures a captivating experience on any device.