A compilation of projects created at Hi-ReS! for brands such as MAC, Furla, Agent Provocateur, Hogan, Chanel, Stylezeitgeist Magazine and Dolce & Gabbana.
EDUN.com
Daring to be delicate - an ode to beauty that stands apart, where nature and rebellion meet.
Edun came to us to redesign their site with a very basic briefing: to make a site that is more fashion-forward, easy to use and shop (without losing focus on brand and image) and to design a backend that would give Edun greater flexibility with content on the site.
We rebuilt the backend of the site and added a CMS to allow Edun to promote content and latest news. On the front-end we introduced big, bold images, a parallax-effect and a single store-front view allowing shoppers to easily scroll (or swipe) through the entire collection. The site was built in HTML and optimised to work seamlessly on tablets and mobile devices in common mobile browsers, requiring no special apps or plug-ins.
Agent Provocateur Campaign Shorts
Lace, allure, and a little bit of mischief - capturing desire, one frame at a time.
Once again collaborating with the visionary photographer Miles Aldridge, we created a series of 10 short films for the Agent Provocateur campaign. Building on our previous projects, including "Moody Blooms" and "In the Salon" for MAC Cosmetics with Miles, we aimed to translate the unique mood and vibrant style of Aldridge’s photography into motion. Shot in tandem with the campaign’s photoshoots, these films capture the provocative and visually arresting essence of Agent Provocateur. Each short is a cinematic extension of Miles' iconic aesthetic, crafted to immerse audiences in the bold and sensual world of the brand.
Agent Provocateur Campaign Reel
FURLA F/W 2014 Collection Campaign ‘Passion for Italy’
Crafting ‘Passion for Italy’ - where timeless elegance meets modern streets, captured in every frame.
Renowned leather goods and accessories brand FURLA appointed us to design their digital platform and eCommerce solution. Over the course of a year, our partnership expanded to include the creation of their Fall/Winter 2014 campaign, catalogue, lookbook, and campaign film for the “Passion for Italy” collection. We art directed and produced the entire campaign, collaborating with celebrated street style photographer Adam Katz-Sinding to capture Furla’s essence on the streets of Milan. The content from this shoot formed the foundation for a visually cohesive campaign that spanned across Furla’s catalogue, print advertising, billboards, website, and online media. To enrich the campaign’s reach and engagement, we produced three short films. These included a main campaign video, a ‘behind the scenes’ film showcasing the creative process, and a teaser for social media. Additionally, we created a 15-second edit specifically for Milan’s Stazione Centrale video billboards, amplifying Furla’s presence within the city’s iconic spaces.
FURLA Candy Bag Campaign
Classic style, reimagined with a pop of fun- - meet the Candy Bag.
Furla’s iconic Candy Bag redefines classic style through avant-garde materials, bringing a playful, creative, and spontaneous energy to modern fashion. Embracing this lively spirit, we developed three dynamic film spots to showcase the Candy Bag in all its vibrant appeal. The films were featured across Furla’s social media platforms, creating buzz and engagement online, and served as captivating video content for The Candy Pop-Up Store at the Dubai Mall, immersing shoppers in the world of Furla’s bold and unconventional design.
HOGAN Digital Transformation
Crafting a digital stride for luxury - where sport meets sophistication.
From 2011-2015, we served as the digital agency of record for Italian luxury shoe and leather goods brand HOGAN. During this time, we completely relaunched their digital platform, overseeing all campaigns and special projects from a digital perspective.
HOGAN initially approached us to redesign their Flash website with a touchscreen-friendly approach. Our goal was to elevate the brand’s DNA and strategically reposition them in the “sport in luxury” market.
The responsive redesign introduced a fluid grid system and modular layouts that seamlessly adapted to all screen resolutions, ensuring an optimized experience across all devices, from desktops to handhelds.
HOGAN Atelier Sneakers Website & Film
Where craftsmanship meets glamour - HOGAN Atelier sneakers, designed to dazzle with every step.
For HOGAN Atelier, we crafted a digital experience that reflects the brand’s luxury-meets-street aesthetic. The website combines bold, high-impact visuals with a streamlined design, showcasing HOGAN sneakers in all their handcrafted detail. An intuitive interface and CMS allow for effortless browsing and easy content updates, keeping the focus on the latest collections. To complement the site, we created a cinematic film that captures the essence of HOGAN - artisan craftsmanship with a modern edge. Built for seamless performance on mobile and desktop, the site ensures a captivating experience on any device.