Campaigns for collections Moonphase and J12 Marine
Chanel J12 Moonphase
Working across the entire campaign allowed us to maintain consistency through all elements in the 'Moonphase' experience.
In 2013, we were asked to oversee the campaign for Chanel's new J12 watch collection Moonphase, with the art direction and concept for the entire launch campaign of the stunning J12 Moonphase watch.
Our work comprised the print campaign, film, site, display ads and in-store app. This involved the development of traditional print and film components, alongside informative and supportive elements such as the website, PoS app and banner executions.
The idea quite literally, the phases of the moon with their light and shade dictated the art direction for the film and print campaign, while the site took the viewer on a journey to the stars and back. We wanted the site to have a certain weightlessness and a fluidity to the interaction, although some of it had to be restrained as not to make viewers seasick. Functionally, it allowed the viewer to easily discover all aspects of each watch, and access instructions to set up their own 'Moonphase' function.
Chanel J12 Moonphase Campaign Reel
Chanel J12 Marine
Created in 2010, We created a website and interactive experience that was the home for the J12 film.
It invites the user to explore the world of the J12 Marine by navigating the depths of the ocean and the corresponding information about the watch.
We furthermore created a one minute film which was used online, at PoS and in airport displays.