When we began working on DVAAR, we were inspired by its bold ambition: to seamlessly unite Jaipur’s rich artisanal heritage with the elegance and precision of contemporary luxury design. Rooted in Jaipur - the world’s gemstone capital and a city brimming with centuries of craftsmanship - DVAAR set out to become a brand that bridges worlds, offering jewellery that feels timeless, yet distinctly modern.
Our role included creating the brand identity and brand guidelines.
DVAAR - Sanskrit for “Gateway” - became more than just a name. It’s a promise. A bridge between tradition and innovation, past and future, East and West. This concept informed everything: the logo, the palette, the patterns, and the experience.
The Identity
At its core, the DVAAR logo tells a story of duality. A careful balance of serif and sans-serif typography reflects the brand’s fusion of traditional craftsmanship and modern elegance.
The brandmark, inspired by Jaipur’s gates and mandalas, goes deeper. It’s a pattern, a statement, and a nod to the cyclical nature of art and history. Whether used on packaging, digital spaces, or merchandise, it’s a piece of Jaipur in every detail.
The Colours of the Pink City
Jaipur’s iconic pink walls set the tone. Delicate blush hues, paired with deep teals and earthy neutrals, create a palette that feels timeless and sophisticated. These colours aren’t just about beauty - they carry the spirit of the city into every collection, blending heritage with modernity.
A Story in Every Detail
Every element of DVAAR’s branding was designed to connect past and present. The adaptable patterns, the thoughtful typography, the color palette - they all work together to tell a story. It’s subtle yet striking, timeless yet new.
Art Direction for DVAAR Pre-Launch
For the Pre-launch of DVAAR's fine jewellery collections, the art direction draws on a captivating visual metaphor: jewels suspended within a glowing, ethereal cloud. This concept reflects DVAAR’s identity as a “Gateway to the extraordinary,” presenting each piece as a rare and otherworldly creation. The veiled presentation invites intrigue, revealing just enough to hint at the collection’s exceptional craftsmanship and elegance.
(Please note that the jewellery shown in the visual references are placeholders and do not represent the final collection.)
The Big Idea
DVAAR isn’t just a jewellery brand. It’s an invitation to discover. To step through the gateway into a world where heritage meets innovation. Every piece tells a story, and every detail is a reflection of the wearer’s journey.
Stay curious - the story of DVAAR is just beginning.